kalpana■ Last checked 22 September 2026
Kalpana vs Figma Buzz
Figma Buzz is the easiest way to make a few dozen variants inside Figma. Kalpana is for when those variants come from a live product catalog, need video, or must run again every week.
| Kalpana | Figma Buzz | |
|---|---|---|
| Where designs come from | Figma, via the Kalpana plugin | Figma, natively |
| Data sources | Shopify, WooCommerce, Google Sheets, Airtable, CSV, XLSX | CSV or XLSX upload |
| Video and GIF output | Yes, from the same rows | Not documented for bulk create |
| Auto-layout per row | Re-resolved for every row | Native Figma layout |
| Programmatic or agent access | REST API and MCP server | No public API for bulk create |
| Status and price | Paid plans with a free start | Beta, free across plans |
Choose Figma Buzz if
- → You need a handful of variants and your whole team already works in Figma.
- → Your data is a one-off spreadsheet, not a live store.
- → You want a free tool and can live with beta features.
Choose Kalpana if
- → Your products live in Shopify, WooCommerce, Sheets or Airtable and change often.
- → You need MP4 or GIF as well as static images from the same rows.
- → You want an AI agent or a scheduled process to start runs without opening Figma.
The short version
Figma Buzz brought bulk creation into Figma itself, and for small, one-off jobs it is hard to beat: it is free and your designs never leave Figma.
The gap shows up when the job repeats. A store’s catalog changes every week, a sale needs static and video, and the person running the campaign is often not the person who owns the Figma file. That is the job Kalpana is built for.
Where Figma Buzz is ahead
- It is native to Figma, so there is no plugin or export step.
- It is free while in beta.
Where Kalpana is ahead
- Live catalog data. Connect Shopify or WooCommerce once and new products appear in your templates.
- Video from the same rows. Storyboards turn a template into MP4 and GIF ads.
- Runs without Figma open. Marketers or AI agents (via MCP) can start a batch on their own.
Figma users on the Figma forum have asked for things like mapping spreadsheet columns to colour variables during bulk create. If that matters to you, check the current state of Figma Buzz, since it is changing quickly.
Is Figma Buzz free?
At the time of writing, Figma Buzz is in beta and available across Figma plans, with no separate bulk-create pricing published.
Can I keep designing in Figma if I use Kalpana?
Yes. You design in Figma and send frames to Kalpana with the plugin. Kalpana does not replace Figma.
Spotted something out of date? Email support@kalpana.one and we will fix it.
Ready when your catalog is
Run your next sale from one design.
Import a Figma frame, connect your catalog and preview every row before you spend a credit.