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kalpana

Bulk creative production for e‑commerce sellers.

Connect your catalog to a Figma design once. Get every banner, ad and listing image, for every SKU and size, exactly as designed.

100 free credits to start. No credit card.

template: sale-card.figsheet 0001 / 1,248
-25%

Trail Runner

$89$120

Field Watch 38mm

$149

Deal

Studio Over-Ear Wireless Headphones with Active Noise Cancelling

$219$259

New

Everyday Knit Sneaker, Recycled Upper

$74

-14%

Chrono

$310$360

Buds Mini

$39

312 SKUs × 4 sizes. Same layout rules, every row.

 The problem

The sale starts Friday. The creatives start Monday.

Every new SKU, sale, market and ad size is another round of text swaps, image changes and exports. The design is done. The work is repeating it.

Work order, Black Friday

SKUs in the sale312
Ad sizes (1:1, 4:5, 9:16, 1.91:1)× 4
Files to edit, check and export1,248
Titles too long for the layout~90
Designers available this week1

Or: design one template, and let the data do the rest.

 Why Kalpana

Your layout rules hold on every row.

Kalpana imports the design itself and applies its rules to each row of your data, so real catalog copy fits the way your designer intended.

  • The design, not a picture of it

    Figma frames import with their layers, text styles, effects and auto-layout intact, ready to edit and bind to data.

  • Layout worked out for every row

    Auto-layout runs again for each row, so a longer title grows its box and moves what follows. Fixed text boxes can shrink text to fit.

  • Preview is the real output

    Row previews come from the same engine that makes your final files, so what you check is what you get.

  • One template, static and motion

    Add a timeline to the same template and export MP4 and GIF from the rows you already mapped.

 Who it is for

Built for teams that sell a catalog.

E-commerce brands

NowEvery sale, drop and new market means rebuilding the same ads.

With KalpanaConnect the store once. New products flow into every template.

Shopify product ads →

Marketplace sellers

NowAmazon, Flipkart and Etsy each want their own image rules.

With KalpanaOne product sheet, one template per marketplace, every listing done.

Amazon listing images →

Agencies

NowResizing client campaigns eats the hours you meant to bill for strategy.

With KalpanaA workspace per client, with their fonts and templates, ready for every run.

Kalpana for agencies →

 Templates

No design yet? Start from one of ours.

Each template is already mapped to catalog fields. Swap in your brand, connect your products and run.

Browse all templates →

 Questions

Before you connect your store.

Do I need to rebuild my designs in Kalpana?

No. Select a frame in Figma and send it with the Kalpana plugin. Layers, fonts, effects and auto-layout come across, and you mark which layers change per row.

What happens when a product name is much longer than the one in my design?

Kalpana re-runs your auto-layout for that row. Text wraps and pushes the elements around it the way it would in Figma, and fixed-size text boxes can shrink the text to fit.

Where can the product data come from?

Shopify, WooCommerce, Google Sheets, Airtable, or an uploaded CSV or Excel file. Images can be URLs, files in your Kalpana asset library, or Google Drive.

Can it make video ads too?

Yes. Add keyframe animation and an audio track to a template, and Kalpana creates MP4 and GIF from the same rows as your static images.

How is it priced?

By credits. One image is one credit, and video costs one credit per second at 1080p. You can preview every row before generating, so you only pay for what you keep.

Can AI agents like Claude or ChatGPT use Kalpana?

Yes. Kalpana runs an MCP server, so an agent can search your templates, check the fields they need, estimate credits and start a batch.

 Ready when your catalog is

Run your next sale from one design.

Import a Figma frame, connect your catalog and preview every row before you spend a credit.