# Kalpana

> Bulk creative production for e-commerce sellers. Connect your product catalog to a Figma design once. Kalpana produces every banner, ad and listing image, plus video, for every SKU and size, with the layout intact.

## Facts
- Imports designs from Figma with a plugin, keeping layers, fonts, effects and auto-layout.
- Re-resolves auto-layout for every data row; text can auto-fit to a minimum size.
- Data sources: Shopify, WooCommerce, Google Sheets, Airtable, CSV and XLSX.
- Outputs: PNG, JPG, WebP, GIF and MP4 with audio, from the same template.
- Pricing: credits. One image = 1 credit; video = 1 credit per second at 1080p.
- REST API: https://app.kalpana.one/api/agent/v1 (API key via x-api-key header, or OAuth bearer).
- AI agents: MCP server at https://mcp.kalpana.one/mcp (OAuth, workspace-scoped, 12 tools).
- Campaign feeds: one product feed run through several templates in one batch.
- AI image editing: prompt-based edits and generative expand to new aspect ratios.
- Pricing in INR for India and USD elsewhere.
- Not available yet: direct publishing to Meta or Google Ads; Zapier, Make or n8n apps.

## Pages
- [Product](https://site.kalpana.one/product): How Kalpana works and what it does not do yet
- [Pricing](https://site.kalpana.one/pricing): Plans and credit rules
- [Templates](https://site.kalpana.one/templates): E-commerce templates mapped to catalog fields
- [Features](https://site.kalpana.one/features): Every feature, with details
- [MCP server](https://site.kalpana.one/mcp): Connect Claude, ChatGPT and other agents
- [REST API](https://site.kalpana.one/api): Endpoints and authentication

## Use cases
- [Agencies](https://site.kalpana.one/use-cases/agencies): Keep a workspace per client with their fonts, templates and data. Turn approved designs into creatives for every product the client needs.
- [Amazon listing images](https://site.kalpana.one/use-cases/amazon-listing-images): Produce main images, feature callouts and comparison images for Amazon, Flipkart and Etsy listings from a spreadsheet and a set of Figma templates.
- [Sale campaigns](https://site.kalpana.one/use-cases/sale-campaigns): Black Friday, Diwali, end of season. Produce discount cards, stories and banners for the whole catalog with a visibility field that shows the badge only on discounted products.
- [Shopify product ads](https://site.kalpana.one/use-cases/shopify-product-ads): Connect your Shopify store to a Figma template and produce feed, story and link ads for every product and size, with prices and images pulled straight from the catalog.

## Comparisons
- [Kalpana vs Bannerbear](https://site.kalpana.one/compare/bannerbear): Choose Bannerbear if you are a developer wiring image generation into an app or a Zapier flow. Choose Kalpana if you are an e-commerce team starting from Figma designs and a product catalog.
- [Kalpana vs Canva Bulk Create](https://site.kalpana.one/compare/canva-bulk-create): If your team designs in Canva, stay in Canva. If your designers work in Figma and your products live in a store, Kalpana skips the rebuild and connects the catalog directly.
- [Kalpana vs Figma Buzz](https://site.kalpana.one/compare/figma-buzz): Figma Buzz is the easiest way to make a few dozen variants inside Figma. Kalpana is for when those variants come from a live product catalog, need video, or must run again every week.
- [Kalpana vs Orshot](https://site.kalpana.one/compare/orshot): Both import from Figma and both work with AI agents. Orshot leads on API and no-code automation. Kalpana leads on catalog-driven campaigns and layout that re-runs per row.

## Integrations
- [Airtable](https://site.kalpana.one/integrations/airtable): Use an Airtable base and table as the rows for your templates.
- [Figma plugin](https://site.kalpana.one/integrations/figma): Send any Figma frame to Kalpana. Layers, fonts, effects and auto-layout come across, and you mark which layers change per row.
- [Google Drive](https://site.kalpana.one/integrations/google-drive): Import product and brand images from Google Drive into your Kalpana asset library.
- [Google Sheets](https://site.kalpana.one/integrations/google-sheets): Use any Google Sheet as the data source for a batch. Each row becomes a creative.
- [Shopify](https://site.kalpana.one/integrations/shopify): Read products and collections from your Shopify store and use them as rows for any template.
- [WooCommerce](https://site.kalpana.one/integrations/woocommerce): Read products and categories from your WooCommerce store and turn them into creatives.